Drive the Message Home

It’s the effort you put in that determines how far your
outreach program will go. WADA’s free start-up kit
gives you the tools you need to run a successful outreach program. We call this starting point the Bronze outreach level. However, we encourage everyone to strive for Silver and Gold because the more we put into our programs, the more people we reach! Remember, the following guidelines are meant to be flexible. Use these ideas to create a program that’s right for your organization.


How far will you run with it?


To receive your starter kit, simply submit the Outreach Request Form 4–6 weeks in advance of your event.
Bronze Outreach Level

Recommended for organizations with limited resources, the Bronze outreach level offers organizations a minimal setup that simply provides information. This level is ideal when you can only provide an unstaffed table display in an area with high athlete traffic. WADA’s interactive computer games would not be used at this level.


The bronze-level setup includes:

  • 2 Play True banners
  • A selection of anti-doping information brochures
  • Other WADA resources and templates you can easily print.
Included in the free Start-Up Kit from WADA
Silver Outreach Level

Silver should be your choice when you are able to provide a table, 1–2 laptop computers for the interactive computer activities and anti-doping staff to provide information and answer questions. We also recommend offering prizes co-branded with WADA’s partnership logo for athletes
who succeed at the computer games.


The Silver-level setup may include:

  • WADA interactive computer activities
  • 2 Play True banners
  • A selection of anti-doping information brochures
  • Other WADA resources and templates you can easily print (only templates provided)
  • WADA partnership logo, so you can print co-branded banners and other resources (only logo provided)
  • 2 additional co-branded banners personalized for your organization
  • Promotional items and prizes with the WADA partnership logo: T-shirts, baseball caps, sport balls, pens, key chains.
Gold Outreach Level
Gold provides the maximum amount of visibility to anti-doping issues. It is appropriate when you can provide some marketing support in addition to at least 2 tables, 3–4 laptop computers to administer the computer activities, expert staff to give information and answer questions and WADA co-branded prizes for athletes who successfully play the games.

The Gold-level setup may include:

  • WADA interactive computer activities
  • 2 Play True banners
  • A selection of anti-doping information brochures
  • Other WADA resources and templates you can
    easily print (only templates provided)
  • WADA partnership logo, so you can print co-branded
    banners and other resources (only logo provided)
  • “Say NO! to Doping” logo so you can print on
    green-coloured sporting equipment, banners and other
    promotional materials (only logo provided)
  • 4–6 banners co-branded and/or personalized for your organization
  • Promotional items and prizes with the WADA partnership logo: T-shirts, baseball caps,
    sport balls, pens, key chains
  • Involving athlete ambassadors to help promote the program and drive media interest
  • Developing a social media strategy to highlight your activities
  • Holding a press conference and sending a press release about the event
  • Any other exciting and innovative ideas that will get athletes involved and promote your key messages.